Viral Puppet Promo | Clash Royale
We were asked to make a commercial to promote the new Goblin Queen Takeover event in Clash Royale. The catch? The star of the promo would be a puppet.
The goblins are taking over!
At Chocolate Films we usually create content from idea to completion, but not always. We love it when we get the opportunity to work with other agencies – it’s always generates new approaches and ideas. We were commissioned by the super-talented team at Waste Creative to provide full production services (crew, kit, studio and more), for a high profile promo. The brief: to tease the goblin takeover in the video game Clash Royale. And this wasn’t just any promo – it featured a goblin puppet showing the different new features in the game.
It's not easy being green
The brief sounded very simple in principle – a goblin hand puppet delivering a piece to camera. However, sometimes it takes a lot of work to make something look effortless! One of our most important jobs was to make the shoot as easy as we could for the puppetry team. We were fortunate to work with great puppetry directors and a two puppeteers, one of whom was also doing the voice acting. To enable them to give their best performances, we needed to raise the set so that they could stand up with the puppet above their heads. This meant that we raised the set, crew, lights, cameras everything by about 4 feet to accommodate this. Nine Elms Studio, where the film was shot is a fantastic location with high enough ceilings to allow this to happen.
Pre-production makes perfect
This was an exciting shoot for us at Chocolate Films and seeing it all come together so efficiently and smoothly while still staying so creative was incredible. The feedback on the film has been great so far. Having over 4 million views from gamers on YouTube and hitting #2 trending was such a great cathartic ending to everyone’s hard work.
Making ideas come to life
This was a unique and exciting shoot but certainly not the first time we’ve filmed with puppets! From documenting the lives of Punch and Judy professors to working for the Mayor of London to look behind the scenes at the Lion King musical we’ve had many experiences! However, we can work with humans too. If you have a brief for a promo don’t hesitate to get in touch!
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